Parra

Parra is the label built by Piet Parra, the Amsterdam artist and graphic designer whose bird-profile characters you'll spot instantly. For years Parra clothing has lived where the gallery meets street culture, and every collection feels more like a body of work than a routine delivery to the shop.

The range covers hoodies, tees, jackets and accessories in bold yet surprisingly muted colour pairings. Cuts are usually relaxed and prints are produced in small runs - which is why many pieces disappear fast and only resurface on the resale market.

Parra is for people who build a wardrobe around detail rather than logos. These pieces work beautifully with plain denim and classic sneakers - one strong item is enough to make the whole outfit look considered.

When picking a size, remember that many Parra pieces already run loose, so for an oversized look stick with your usual size. Every item at SHEZAMME goes through an authenticity check, and orders ship within 24 hours.