New Balance Sneakers

The story of New Balance

New Balance is a brand with more than 100 years of history. It goes back to 1906, when William J. Riley started making arch supports for work shoes in Boston. Curiously, his main muses were chickens. His fascination with how they kept their balance shaped the brand's name. New Balance arch supports were built on three points of contact, mimicking a chicken's foot, and aimed to deliver maximum comfort and stability. In 1938 the company launched its first running shoes. Made of kangaroo leather, they were warmly received. Over time New Balance was picked up by baseball players, tennis players, boxers and track athletes. Despite its long history, New Balance still honours tradition, keeps its focus on top quality and on the comfort and varied needs of its wearers, and at the same time follows the latest technological solutions that give sports footwear a new dimension.

How New Balance model names work

At first glance New Balance names sound like mysterious codes. How should you read them? The last two digits point to the character of the shoe:50 - sporty running shoes with a stylish design,60 - stability shoes,70 - models that add dynamics and speed plus light stability,80 - neutral shoes, ideal for long-distance running,90 - footwear that helps you pick up the paceIt is also worth looking at the letters next to the number. The first one indicates gender:M - men's shoesW - women's shoesThe letter T is used for trail shoes, built for running off-road. The letter R after the gender marker means road shoes. They have a foam sole and are very light, but offer little cushioning.

What you need to know about the New Balance 725

The New Balance 725 is a training shoe that works in the gym as well as part of a streetwear or casual outfit. Its biggest asset is a chunky sole with solid cushioning. It is made from a very durable, damage-resistant compound and performs well even when running on hard surfaces. The upper combines textile, synthetics and mesh, which lets fresh air reach the foot and limits sweating. New Balance 725 shoes are made for women and for men.

Buy New Balance 725 at SHEZAMME.COM

New Balance 725 combines quality with timeless design. You can be sure these shoes will still look good several seasons from now. In our range you will find NB 725 in beige, grey and beige-grey-white. Pick the pair you feel best in.The New Balance 725 not quite what you had in mind? Not sure it is what you are looking for? Take a look at the extremely light New Balance 530, the basketball-rooted New Balance 550 or the truly distinctive New Balance 2002R. All of them offer high comfort and, like the NB 725, are durable and damage-resistant.