New Balance 2002R shoes - streetwear style done right The New Balance 2002R is a stylish retro sneaker that came back in a reworked version in 2021. These shoes stand out for their exceptional comfort and their attention to every detail. The upper of the New Balance 2002R mixes several materials - full-grain leather, mesh and synthetics. The result looks genuinely refined while staying breathable and durable. The New Balance 2002R uses ABZORB cushioning, which absorbs impact and softens every step while you run. That is why these shoes stay comfortable even on long days on your feet. The New Balance sole also features Rollbar technology, which stops the foot from rolling over and keeps you stable in motion. It makes the shoes safe and long-lasting. New Balance shoes come in a range of colourways, so you can pick the pair that fits your outfit best. They are made above all for retro lovers who value comfort, quality and stylish design.How the New Balance 2002R came to be New Balance is a sports shoe model released in 2021. Although the shoe itself is fairly new, the company behind it has a long history. New Balance goes back to 1906, when William J. Riley founded a small business in Boston making orthopaedic arch supports. In 1938 the company started producing athletic shoes, including running shoes, and from then on it steadily won over runners. In the 1970s New Balance became one of the leading athletic footwear makers, and in the 1980s it expanded into European and Asian markets. In the years that followed the brand launched new models, among them the hugely popular 574 and 990. The New Balance 2002R continues the 2002 series, originally introduced in 2010. Those shoes were very comfortable and stable, which quickly made them a favourite among runners and sneakerheads alike. In 2021 New Balance decided to bring the 2002 back with a new model. It was modernised and equipped with the latest technologies, such as ABZORB cushioning and Rollbar, making it even more comfortable and stable.Why New Balance sneakers are a smart pick New Balance is a smart pick because it brings comfort, style and function together. The shoes are packed with innovative technical solutions that make them exceptionally comfortable and safe for your foot. The New Balance 2002R has a comfortable, close fit that supports the foot while walking or running. ABZORB cushioning absorbs shock properly, which means more comfort in wear and better protection against injury. On top of that, New Balance shoes have a stylish, refined design, so they work beautifully for everyday wear and for anyone who values a fashionable look alongside function. It is also worth noting that New Balance is known for the care it puts into product quality, which translates into durable, long-lived shoes. That is why the New Balance 2002R is a good choice for people who expect not only good looks, but also build quality and comfort in wear.Expand Collapse