Synaworld

Syna World is the brand created by Central Cee, one of the most important voices in British rap. The project grew out of the London drill scene and quickly became a uniform for a young audience across Europe.

Its signature pieces are full tracksuits - a hoodie and matching pants in the same colour, with the stylised logo script across the chest and leg. Beyond the sets, the collections include tees, shorts, caps and lighter crewneck sweatshirts, often in pastel or heavily saturated colours.

Synaworld clothing has a loose, street-driven cut and works best worn as a full set. If you prefer a closer fit, pick your usual size - for an oversized look, go one up.

Each drop comes in small quantities and sells out within minutes, so availability can be limited. At SHEZAMME every piece is checked for authenticity, and orders ship within 24 hours.