On shoes come from a Swiss running brand that moved from a triathlon niche into the fashion mainstream in little over a decade - largely thanks to a solution you cannot mistake for anything else. The range includes the Cloud, Cloudmonster and Cloudtilt.
The CloudTec sole is made of hollow elements that collapse on impact and then lock into a rigid position. That way the shoe cushions on landing and stays firm on push-off - two qualities that usually rule each other out. The stiffness comes from the Speedboard, a flexible plate running the full length of the sole that gathers the energy of the landing and returns it at toe-off.
How to size On
On has a slim last and a narrow heel - with a wide foot it is worth taking half a size up. The Cloudtilt, designed with city wear in mind, has a slightly roomier cut than the strictly running versions.
How to wear them
On looks best in minimal outfits - a single-colour shoe and a clean trouser leg without stacking. The white and grey versions work as an everyday shoe for the office, the colourful ones as an accent in a muted look.
Why SHEZAMME
We verify every pair individually: the CloudTec elements, bonding quality, markings on the insole and the box. Authentic pairs only, with a guarantee of authenticity. Shipping in 24 h, 14-day returns, and selected pairs can be seen at our partner SneakersJoint in Wroclaw, Odrzanska 15.
